KWINK (Knowing What I Now Know) Method
How to Learn from and improve your Decisions?
The KWINK method is a learning technique, a reflective and analysis approach that encourages individuals to evaluate past actions,choices or decisions with the knowledge they have gained since.🤔 By asking specific questions about what they would do differently or the same, individuals can improve their future decision-making and actions.
Zero-Based Thinking Mindset
Zero-Based Thinking Guide
Practical Step-by-Step Method
Step 1: Identify the Scenario
Choose a specific event, project, or decision you want to evaluate.
Step 2: Reflect on the Outcome
Consider the results of your actions or decisions. What was the outcome?
Step 3: Ask KWINK Questions
- What would you do differently or change?
- What would you do the same or repeat again?
- What new insights have you gained?
- What were the unexpected challenges?
- How did your initial assumptions hold up?
Step 4: Analyze the Responses
Evaluate the answers to the KWINK questions to identify patterns and insights.
Step 5: Apply the Insights
Use the insights gained from the reflection to inform future decisions and actions.
KWINK Questions
- What would you do differently or change?
- What would you do the same or repeat again?
- What new insights have you gained?
- What were the unexpected challenges?
- How did your initial assumptions hold up?
Implementation Example
Scenario: Completing a Work Project
Step 1: Identify the Scenario
Project: Launching a new marketing campaign.
Step 2: Reflect on the Outcome
The campaign increased brand awareness but did not meet the sales targets.
Step 3: Ask KWINK Questions
- What would you do differently or change? Allocate more budget to targeted online ads.
- What would you do the same or repeat again? Maintain the creative direction and messaging.
- What new insights have you gained? Understanding the importance of timing and budget allocation in digital marketing.
- What were the unexpected challenges? Dealing with a sudden change in market trends halfway through the campaign.
- How did your initial assumptions hold up? Assumed the product appeal would drive conversions more effectively than it did.
Step 4: Analyze the Responses
The insights highlight the need for better budgeting and timing strategies in future campaigns.
Step 5: Apply the Insights
For the next campaign, increase the budget for targeted ads and plan the launch date to maximize impact.
