" The need to be right all the time is the biggest bar to new ideas. It is better to have enough ideas for some of them to be wrong than to be always right by having no ideas at all." Edward de Bono, Lateral Thinking
" The reversal method is more lateral in nature than the fractionation one. It tends to produce more unusual restructuring. " Edward de Bono, Lateral Thinking
" Lateral thinking is an attitude of mind, a type of thinking. It is not a special technique, much less a formal setting. " Edward de Bono, Lateral Thinking
" The choice of attention area can make a huge difference to the way the situation is looked at. To restructure the situation one may need no more than a slight shift in attention. " Edward de Bono, Lateral Thinking
" To start at the wrong end and work backwards is quite a well-known problem solving technique. The reason why it is effective is that the line of thought may be quite different from what it would have been had one started at the beginning. " Edward de Bono, Lateral Thinking
" In itself an analogy is a simple story or situation. It becomes an analogy only when it is compared to something else. " Edward de Bono, Lateral Thinking
" The concept of logical thinking is selection and this is brought about by the processes of acceptance and rejection. " Edward de Bono, Lateral Thinking
" The dominant idea resides not in the situation itself but in the way it is looked at. " Edward de Bono, Lateral Thinking
" Unless one is going to sit around waiting for inspiration the most practical way to get moving is to work on what one has. " Edward de Bono, Lateral Thinking
" Words themselves are just as much cliché patterns as the way they are put together. PO provides a temporary escape from the discrete and ordered stability of language which reflects the established patterns of a self-organizing memory system." Edward de Bono, Lateral Thinking
